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Oriflame Invests in Plant Stem Cell Cultivation

Work on plant stem cells began last year in Stockholm.

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By: TOM BRANNA

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Oriflame has announced what it calls a “significant investment in the cultivation of its own plant stem cell cultures.” Specific details of the investment were not disclosed by the direct seller. The technique, according to Oriflame, is highly sustainable and 100% traceable. “Oriflame strives to innovate through science, explore new ingredients and seek new ways to bring nature’s goodness to our products in a sustainable manner. The use of plant stem cells reflects our core identity of fulfill...

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